Prepare the Dough:

• In a large mixing bowl, whisk together 2 cups of the flour, granulated sugar, yeast, baking powder, and salt.
• In a separate bowl, combine the warmed milk, melted butter, red food coloring, vanilla extract, and the egg. Whisk until well blended.
• Gradually pour the wet ingredients into the dry ingredients, stirring with a wooden spoon or using the dough hook on a stand mixer.
• Slowly add the remaining flour, 1/2 cup at a time, until a soft dough forms. It should be slightly sticky but manageable.
• Knead the dough on a floured surface for about 8-10 minutes, or until smooth and elastic. If you’re using a stand mixer, let it knead for 6-8 minutes on low speed.
• Transfer the dough to a greased bowl, cover with a clean kitchen towel, and let it rise in a warm spot for 1-1 1/2 hours, or until doubled in size.

Prepare the Filling:

• While the dough rises, mix the softened butter, brown sugar, and cinnamon in a small bowl until it forms a thick paste. Set aside.
• If you’re using mini chocolate chips, keep them ready for sprinkling during assembly.

Roll and Assemble:

• Once the dough has risen, punch it down gently and roll it out on a floured surface into a large rectangle, approximately 16×12 inches.
• Spread the cinnamon-sugar filling evenly over the dough, leaving a small border around the edges.
• Sprinkle chocolate chips evenly across the filling for an added layer of decadence.
• Starting from one long side, tightly roll the dough into a log. Pinch the seam to seal.
• Slice the log into 12 equal pieces and arrange them in a greased 9×13-inch baking dish. Cover and let rise for another 30 minutes.

Bake the Rolls:

• Preheat your oven to 350°F (175°C).
• Bake the rolls for 20-25 minutes, or until they’re puffed and golden brown. Avoid overbaking to keep them soft.

Make the Frosting:

• While the rolls bake, prepare the cream cheese frosting. In a large bowl, beat the cream cheese and butter until smooth and creamy.
• Gradually add the powdered sugar and vanilla extract, mixing until fluffy. Adjust the consistency with milk, one tablespoon at a time.

Frost and Serve:

• Once the rolls are out of the oven, allow them to cool slightly before spreading the frosting generously over the top.
• Serve warm, and enjoy the melt-in-your-mouth experience with every bite!